The winners of the American Crew FACE OFF 2012 competition were announced at an awards presentation that took place in London on Monday, at the stylish Paramount Bar at the top of the Centre Point building.
The three winners are:
- Claire Flack, Wigs & Warpaint, Sheffield
- Matthew Gavin, Christian Wiles, Northampton
- Roy Rogers, Saks, Glasgow
The main prize is an all-expenses paid four-day trip to LA at the end of May, where the winners will style a photo-shoot with the American Crew artistic team at Hollywood's Milk Studios.
Commenting on her achievement Claire says: "What a great evening, meeting like minded people and seeing the variety of entries of the highest standard."
"To be a winner is such a high point of my career, as I have entered FACE OFF on three occasions now, so it is definitely third time lucky!"
"It was my intention to flow the trend for wave, movement and texture incorporating the models facial hair and grooming with all the relevant American crew products."
"I was so pleased with the strong masculine look that we achieved although I shot the look twice to make sure it was exactly how I imagined the look to be created."
" I would like to sincerely thank American Crew, Paul Taylor and his team for giving me the opportunity and I am very much looking forward to the LA trip and learning more from the American crew founder David Raccuglia!!"
Now entering its fourth year in the UK and established as a firm fixture in the British hairdressing calendar, FACE OFF is a black and white photographic and men's grooming competition, which showcases some of the nation's most talented and up and coming stylists. Entrants are asked to submit two black and white photographs of a male model, which reflects the man of today without losing sight of the timeless character that is undeniably American Crew.
American Crew brand manager Mark Shorrock says: "It's been really exciting to see the competition develop and gain so much momentum since its launch. We've seen a significant increase in the number of entries as well as a continuous improvement in the overall quality of the submissions."
FACE OFF, which was first launched in Australia in 2004 and then in the UK in 2009, is launching in the USA and Europe this year, making it the first international competition of its kind in the professional sector.
Explaining the strategy, Mark says "The FACE OFF formula works; it's a low-cost, easy-to-enter competition with some great prizes and significant PR and commercial benefits for the winners. In a growth market, taking an international approach was the obvious next step for a global brand."
In addition to the three overall winners there are two other categories in the FACE OFF competition, which includes the HJ MEN Editor's Choice Award, selected by editor Matthew Batham and the Asahi Choice Award made by sponsors Asahi Beer.
Asahi Choice Award
Christopher Aldworth
Taylor Taylor Barber Shop, Sheffield.
HJ MEN Editor's Choice Award
Daniel Rymer Robinson
essensuals MEN in Billericay.
